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Project Aria Privacy Policy

Last updated May 20, 2022

Meta Platforms, Inc. (“Meta”, “we”, “our” or “us”) provides this notice to explain what information is collected, processed, and disclosed as part of Project Aria. Project Aria is a research device that is worn like regular glasses and will help us build the software — including a live map of 3D spaces — and hardware necessary for future Augmented Reality devices. Further information about Project Aria generally can be found at about.facebook.com/realitylabs/projectaria.

This Privacy Notice, including any rights described below, specifically applies to individuals in the area of the operation of Aria devices by Meta in public (“bystanders”, “your”, or “you”), and only to the extent bystanders’ information is incidentally collected from you in connection with Meta’s use of Project Aria. This Privacy Notice does not extend to Meta employees and other individuals authorized to wear the Project Aria device, third-party partners, or to other information we may collect which relates to you, such as information related to your use of other Meta services.

Meta will not attempt to associate information collected from any bystander in connection with Project Aria with any other information that reasonably could be linked, directly or indirectly, with the bystander. Before any information gathered in public by Project Aria is made available to our researchers, it will go through an obfuscation process designed to blur faces and vehicle license plates so that bystanders are not identifiable.


1. What information may be collected?

We may collect the following categories of information about bystanders when bystanders are incidentally recorded by the Aria device (“Collected Data”):

  • Location-related information, including precise Aria device location from a GPS receiver and/or Wi-Fi and Bluetooth radios in the Aria device;
  • Audio or visual information, including photos, videos, and voice recordings;
  • Internet or other electronic network activity, including information about nearby Wi-Fi access points, beacons, and signal strength.

Separate from the incidentally captured bystander information, we also collect information that you choose to provide, if any (for example, information provided in the context of a data subject rights request).


2. How do we use the Collected Data?

We may use the categories of information collected above to do the following:

  • Research, analyze, develop, test, provide, maintain, and improve the Project Aria device and other Meta products and services, including commercial products and services, and for other internal research, analysis, development, and test purposes;
  • Promote safety, integrity, and security; and
  • Conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health, and well-being; and
  • Respond to legal requests, comply with our legal obligations, or to exercise or defend our legal rights, for example to establish or defend legal claims or as part of legal inquiries or investigations.

3. With whom do we share Collected Data?

We may share all of the above categories of information with the following categories of recipients:

  • New owners in the event of a change of ownership or control of all or part of our products or their assets;
  • Vendors and service providers who are supporting our business, such as by providing technical infrastructure services or analyzing how our product and services are used;
  • Law enforcement or other third parties in connection with legal requests;
  • Meta Companies; and
  • When we believe it is necessary to: (a) detect, prevent and address fraud, unauthorized use of Meta products and services, violations of our terms or policies, or other harmful or illegal activity; (b) protect ourselves (including our rights or property), you or others, including as part of investigations or regulatory inquiries; or (c) prevent death or imminent bodily harm.

4. How can you exercise your rights?

Depending on where you live, you may have the following rights:

  • Right to Know: You have the right to request that we disclose to you certain information we collect, use, or disclose, and information about our data practices;
  • Right to Request Deletion: You have the right to request that we delete certain information that we have collected from you;
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

In order to exercise your rights, you may speak to one of our employees or other individuals authorized to wear the Project Aria device and make your request. Alternatively, you may contact us at projectaria@fb.com and submit your request. We may ask you to provide additional information to verify your identity, such as a government issued ID. To exercise your rights, please contact projectaria@fb.com.

Under the California Consumer Protection Act, you may exercise these rights yourself or you may designate an authorized agent to make these requests on your behalf. We may request that your authorized agent have written permission from you to make requests on your behalf and may need to verify your authorized agent’s identity.


5. Retention of your information

We upload the data from the Project Aria device to a separate, designated storage space and the data will be accessible only to our researchers with approved access. Once uploaded, your information is kept under quarantine for three days meaning that it is not made available to our researchers.

During the quarantine period, the information goes through an obfuscation process designed to blur faces and vehicle license plates. The resulting information will be retained for as long as necessary to achieve the purposes described under ‘How do we use your information’.


6. Updates to this Privacy Notice

Meta may make changes to this Privacy Notice from time to time, which will be available here. We will display the “Last Updated” date on those updates so you can check the Privacy Notice for any recent changes.