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Responsible Innovation Principles

At Facebook Reality Labs, we’re building tools that help people feel connected, anytime, anywhere. Our products and experiences have the potential to change the way people connect, play and work. This makes it even more important to build the next computing platform in a responsible way.

We established our Responsible Innovation Principles to guide this work. They are our commitment to building inclusive, privacy-centric products. They help our teams anticipate and address the risks of new technologies, and clearly communicate how those technologies work.

Everyone at Facebook Reality Labs is responsible for upholding these principles, with dedicated teams focused on ethics, safety, security and privacy. These principles will continue to evolve as we seek and receive feedback on our principles and products.

Never surprise people

We are transparent about how our products work and the data they collect. We communicate clearly and candidly so people can understand the tradeoffs we considered, and make informed decisions about whether and how to use our products. Since augmented and virtual reality are new experiences for most people, we explain how our products should be used safely and responsibly.

Provide controls that matter

Augmented and virtual reality technologies blend the virtual and physical worlds, and people’s expectations about how they should work are still developing. We provide controls — where and when they matter — to put people in charge of their experience. This includes visual indicators and physical controls such as camera shutters, age and comfort ratings in VR, and enabling people to set personal boundaries in virtual worlds. We won’t offer controls for everything, but people should always have enough information to make informed choices about whether and how to use our products.

Consider everyone

In a world where augmented and virtual reality technology might someday be ubiquitous, it’s critical that we consider everyone who comes into contact with our products. We build products that are inclusive of our diverse community and design hardware that isn’t one-size-fits all. Just like when the camera was invented and society established norms around when it was appropriate to take photos, we also need to consider people who aren’t using our products, such as by adding indicators when cameras are in use. We know we can’t do this alone, so we conduct user research and work with in-house and external experts.

Put people first

When deciding what’s right for our business, the individual, and the community, we prioritize what’s best for most people in the community. This starts with being responsible stewards of people’s data. When we do collect data, we treat it with the sensitivity it deserves. We take precautions with particularly personal types of data — whether it is being collected for research purposes or to power our products.