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Supporting Small Businesses

Small businesses are facing the greatest challenge of their lifetimes, with 47% saying they might not survive the next 6 months, or are unsure of how long they will stay afloat if current circumstances persist. Now more than ever, they need our help.

We’re investing $1 billion in direct support, tools, and resources to help small businesses stay open.

An image of a man doing yoga with a goat on his back, a story for goathousefarm.

Good ideas deserve to be found.

Small businesses rely on personalized ads to reach the people who will love their products and help their business grow. Small and medium-sized businesses who reported using targeted advertising on Meta’s family of apps were twice as likely to target new customers and to sell new products.

The Local Businesses We Love

Even though Coogan’s has closed, the connection and camaraderie it fostered live on. Coogan’s owners Pete, Tess and Dave started a small business fund to help local businesses and keep the neighborhood spirit alive. Learn how you can help.


Chefs across the country are transforming their local communities

Explore six cities to find Chefs that are transforming their local businesses to better serve their communities

Ways to Take Action

You have the ability to help small businesses right now. Find out how.

Before You Go In Person

Get updates on how to stay safe and stop the spread of COVID-19 while shopping and supporting small businesses.


Are you a small business looking for resources?

Visit our Small Business Hub to find tools, digital trainings and tips to stay open and connected to customers during Covid-19.

Actions Meta is Taking

Over 200 million businesses use our platforms every month to connect with customers, hire and grow. Here’s what we’re doing to support them.

Making Direct Investments

We’re setting a goal to spend $1 billion with diverse suppliers next year and every year thereafter, including at least $100 million annually with Black-owned suppliers. In addition, we’re investing $100 million in Black-owned small businesses, Black creators and nonprofits that serve the Black community in the US.

Building Tools

We’ve made it easier for communities find and support local businesses on our platforms, like Businesses Nearby on Facebook, Facebook Shops, and a support small business sticker on Facebook and Instagram.

Providing Resources and Training

We launched a Business Resource Hub to help small businesses get the tools and information they need to stay open and connected to customers during Covid-19. More than 100 million people tuned into our Boost with Facebook programming last year, and we exceeded our goal to reach 1 million black-owned businesses and 1 million LatinX businesses with digital trainings.