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Good ideas deserve to be found.

Personalized ads help you find and support good ideas from small businesses that share your passions.

Explore how personalized ads help these businesses grow.

10+ million

advertisers use Meta's personalized ad tools — the majority are small and medium businesses.

Ads are better when they’re relevant to you.

Personalized ads take cues from your interests and the content you’ve engaged with to introduce you to products and businesses you’ll love.

You’re in control of the ads you see.

We’ve built tools to help you manage your ad preferences and control which ads you see, helping you discover more small businesses that are relevant to you.

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Learn more about personalized ads
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How personalized ads honor your privacy choices

Frequently Asked Questions

Personalized ads help small businesses grow by reaching customers that are more likely to be interested in their products or services.

See how personalized ads work

Yes. Personalized ads help us connect you with businesses that are most relevant to your interests, without sharing who you are with the advertiser. Individual data that could identify you, like your name, posts, or contact information is never shared with businesses using personalized ads.

Learn how Meta protects your privacy

Visit your Ad Preferences and to ensure you keep seeing ads from relevant small businesses. Additionally, educate yourself and others on why personalized ads are good for businesses and people.

Businesses can learn more about personalized ads and their benefit to their business on Meta for Business.

Meta is in the business of small business. More than 200 million businesses use our apps every month to create virtual storefronts and reach customers — with millions using our tools to help them make the transition online since the start of the pandemic. With more people spending time on our apps than ever, we are focused on helping businesses reach their customers online and supporting those struggling to keep the lights on and pay employees.

We’re making significant investments in direct support, tools, and resources to help small businesses stay open.

  • We’ve launched new products like Shops and Meta Business Suite to make it easier for businesses to get online and reach potential customers
  • We’re providing free training to SMBs through Meta Boost and Meta Elevate
  • We’re providing financial support and guidance through our $100M global grants program and recently launched Meta Invoice FastTrack.