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Good ideas deserve to be found.

Personalized ads help you find and support good ideas from small businesses that share your passions.

Explore how personalized ads help these businesses grow

Image of woman baking at her bakeryImage of Eva Joan Repair Image of Franks Honey post.

Personalized ads made it possible for Bettersweet Vegan Bakery to put handmade desserts on the plates of more customers.

See how Bettersweet Bakery uses personalized ads

With personalized ads on Instagram, Eva Joan Repair can give customers a first look at clothing that’s been freshly re-worked.

See how Eva Joan Repair uses personalized ads

Personalized ads on Facebook helped this New Jersey Beeman double his sales and widen his customer base.

See how Frank's Honey uses personalized ads

Bettersweet Vegan Bakery saw 20% overall growth since starting to advertise on Facebook and Instagram

“It was difficult to start my business alone and with a language barrier, but personalized ads on Facebook helped me overcome some of those obstacles.” — Indira Cristin, owner of Bettersweet Vegan Bakery

50% of Eva Joan’s business comes from Instagram

“We get very intentional destination people — they always say ‘I found you on Instagram!’” — Emma Villenueve, co-owner of Eva Joan Repair

Frank's Honey saw a 5x return for every dollar spent on personalized ads

“I had over 1800 pounds of honey when the pandemic hit! If I didn't have Facebook, I wouldn’t have been able to get the word out.” — Frank Mortimer, owner of Frank’s Honey

10+ million

advertisers use Meta's personalized ad tools — the majority are small and medium-sized businesses

Ads are better when they’re relevant to you

Personalized ads take cues from your interests and the content you’ve engaged with to introduce you to products and businesses you’ll love.

You’re in control of the ads you see

We’ve built tools to help you manage your ad preferences and control which ads you see, helping you discover more small businesses that are relevant to you.

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Learn more about
personalized ads
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How personalized ads honor
your privacy choices

Frequently Asked Questions

Personalized ads (aka ‘targeted ads’) help small businesses grow by reaching customers that are more likely to be interested in their products or services.

See how personalized ads work

Yes. Personalized ads help us connect you with businesses that are most relevant to your interests, without sharing who you are with the advertiser. Individual data that could identify you, like your name, posts, or contact information is never shared with businesses using personalized ads.

Learn how Meta protects your privacy

Visit your Ad Preferences and to ensure you keep seeing ads from relevant small businesses. Additionally, educate yourself and others on why personalized ads are good for businesses and people.

Businesses can learn more about personalized ads and their benefit to their business on Meta for Business.

Meta is in the business of small business. More than 200 million businesses use our apps every month to create virtual storefronts and reach customers — with millions using our tools to help them make the transition online since the start of the pandemic. With more people spending time on our apps than ever, we are focused on helping businesses reach their customers online and supporting those struggling to keep the lights on and pay employees.

We’re making significant investments in direct support, tools, and resources to help small businesses stay open.

  • We’ve launched new products like Facebook and Instagram Shops and Meta Business Suite to make it easier for businesses to get online and reach potential customers
  • We’re providing free training to SMBs through Boost with Meta and Meta Elevate
  • We’re providing financial support and guidance through our $100M global grants program and recently launched Meta Invoice FastTrack program.