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Good ideas deserve to be found.

Personalized ads help you find and support good ideas from small businesses that share your passions.

Explore how personalized ads help these businesses grow.

Dusk to Dawn CateringFantastic Fido'sKool Breeze Solar HatHard Times Skate ShopVanity Cosmetics LipwearLongmont Climbing Collective

Personalized ads were instrumental in helping Dusk to Dawn Catering find new customers and stay open during the pandemic.

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With the help of personalized ads, Fantastic Fido's stayed open during the pandemic and even opened a new location to serve more paws.

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Personalized ads allow Kool Breeze Solar Hats to reach new audiences in ways that were impossible before.

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Personalized ads help Hard Times Skate Shop get the word out about community events and classes they offer.

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Personalized ads made it possible for Vanity Cosmetics Lipwear to reach more lips.

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Longmont Climbing Collective is building a new facility, in part thanks to accelerated growth from personalized ads.

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Dawn to Dusk Catering discovered new business opportunities and established trust in their community using personalized ads.

"Facebook personalized ads helped me reach one of my most loyal clients to date: a retired executive who craved authentic cuisine. Over the past 5 years, I have catered dozens of feasts for his family and friends. I am grateful that I can help make his special moments more memorable, and it wouldn't have been possible without personalized ads."

— Dawn Archer, Owner of Dawn to Dusk Catering

Fantastic Fido's personalized ads drive at least a 17% increase in business for them.

"My business would look completely different without the help of Meta. Our ability to launch new products, services, and programs without the reach of ads would look completely different.”

— Alyson Fisher, Owner of Fantastic Fido's

90% of Kool Breeze Solar Hats marketing budget is dedicated to personalized ads on Facebook and Instagram.

"When we purchase an ad running for 7 days, our return on ad spend is usually 1000%! Honestly, our sales would not be at the level they are now without Facebook and Instagram."

— Tommie Nellon, founder and COO of Kool Breeze Solar Hats

Personalized ads allow Hard Times to expand their skateboarding community.

“Without Meta tools and personalized ads, I don't think we'd be able to reach the broad audience that we have today.”

— Toney Herndon, owner of Hard Times Skate Shop

92% of Vanity's business comes from Facebook and Instagram.

“My market is very defined and personalized ads help my business remain visible.”

— Allicia Washington-White, owner of Vanity Cosmetics Lipwear

Longmont Climbing typically sees 100%-500% return on ads placed on Facebook and Instagram.

"That makes it an easy choice to run personalized ads. It's like an ATM machine for our business when we put money in and get even more out!”

— Aaron Tellier, Co-owner of Longmont Climbing Collective

10+ million

advertisers use Meta's personalized ad tools — the majority are small and medium businesses.

Ads are better when they’re relevant to you.

Personalized ads take cues from your interests and the content you’ve engaged with to introduce you to products and businesses you’ll love.

You’re in control of the ads you see.

We’ve built tools to help you manage your ad preferences and control which ads you see, helping you discover more small businesses that are relevant to you.

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Learn more about personalized ads
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How personalized ads honor your privacy choices

Frequently Asked Questions

Personalized ads help small businesses grow by reaching customers that are more likely to be interested in their products or services.

See how personalized ads work

Yes. Personalized ads help us connect you with businesses that are most relevant to your interests, without sharing who you are with the advertiser. Individual data that could identify you, like your name, posts, or contact information is never shared with businesses using personalized ads.

Learn how Meta protects your privacy

Visit your Ad Preferences and to ensure you keep seeing ads from relevant small businesses. Additionally, educate yourself and others on why personalized ads are good for businesses and people.

Businesses can learn more about personalized ads and their benefit to their business on Meta for Business.

Meta is in the business of small business. More than 200 million businesses use our apps every month to create virtual storefronts and reach customers — with millions using our tools to help them make the transition online since the start of the pandemic. With more people spending time on our apps than ever, we are focused on helping businesses reach their customers online and supporting those struggling to keep the lights on and pay employees.

We’re making significant investments in direct support, tools, and resources to help small businesses stay open.

  • We’ve launched new products like Shops and Meta Business Suite to make it easier for businesses to get online and reach potential customers
  • We’re providing free training to SMBs through Meta Boost and Meta Elevate
  • We’re providing financial support and guidance through our $100M global grants program and recently launched Meta Invoice FastTrack.